Rock Themed Branding
Meet the Veep/ Medrio Rocks
This project was prepped almost a year in advance of the following year's events. Every year this company employs a very eye-catching and fun theme to grab their audience at tradeshows and company events. Once the rock themed was chosen by my team, we had the task of figuring out how to tie it in with our product and brand message. We marketed the events as a "world tour" with a list of event dates on the back of t-shirts that we gave away. I created VIP passes which you can see above, that we handed out to anyone who set up meetings with the VP of Sales and Marketing to make them feel important and add a bit of fun and ambiance to our in person meetings. This was a very in-depth campaign which included a comic book origin story, which can be seen below, a program made to look like a record with a sleeve and track listing (session listing), as well as packaging for a USB shaped like the VP. There is also an image of what the booth looked like below, which myself and a colleague put together to create a DIY stage and "merch counter". At the bottom of the page is a guitar built to be shaped like the iconic Medrio "M". The most interesting part of this project was the marriage of recognizable brand elements with the rock and roll theme.