Medrio's brand had been a huge differentiator for them and this project was meant to capitalize on that brand perception. We decided to focus on updating the company's mascot to ensure that the visual identity of the brand matches up with the messaging. Above are some close ups of sketches done to explore more of a dynamic and innovative character with a bit of a playful streak. Below is an animation of the iterations of the Medrio mascot over time as well as a page of the new brand guidelines which point out specifics in photography and visual identity. After creating the updated versions I put together a plan and implemented the rollout of the updated brand. At the bottom of the page a video that I recorded explaining the brand has been turned into an eLearning course mandatory for new hires and current employees company wide.
Brand Redesign Examples
I wrote and created these guidelines with the help of of a graphic designer by creating strict guidelines around photography choices and document styles.