Medrio's brand had been a huge differentiator for them and this project was meant to capitalize on that brand perception. We decided to focus on updating the company's mascot to ensure that the visual identity of the brand matches up with the messaging. Above are some close ups of sketches done to explore more of a dynamic and innovative character with a bit of a playful streak.
For this project I was tasked with creating a new mascot for the company based on the VP's outgoing and sometimes absurd persona. The idea was that we would leverage this character to bring levity to an otherwise serious industry as well as highlight the intelligence and competence of the customer base.
Every year this company employs a very eye-catching and fun theme to grab their audience at tradeshows and company events. Once the rock themed was chosen by my team, we had the task of figuring out how to tie it in with our product and brand message. The most interesting part of this project was the marriage of recognizable brand elements with the rock and roll theme.
Every year Medrio uses an eye-catching theme at all external events, from tradeshows to the annual user conference. This year I presented an idea for a carnival theme, first to the marketing team, next the executive team, and finally company wide. The idea behind this theme, in addition to the bright and joyful brand experience, is to feature Medrio's three products as the "three rings" and adding carnival barker expressions into the messaging to draw people in.